One United Roar

One United Roar  – O.U.R Campaign for Nature

Launched on 22 August 2016 in the month of Leo, to commemorate CECIL, the Zimbabwean Lion whose brutal killing last year at this time by an American tourist ignited the hearts of millions, the One United Roar Talent Challenge invites the LionHearted children of the world to speak for the lions.


Whether you sing, dance, act, or give a speech, make your ROAR heard.


Amazing prizes include an opportunity to travel to White Lion territories, and become an ambassador for lions during the Convention for the International Trade of Endangered Species (CITES, 24 September – 5 October 2016) when the world’s policy makers legislate on the fate of the lion species.

Lions are the ‘silent stakeholders’ in these policies that determine their fate.

We have to give them a Voice – and a Vote.

This Talent Challenge is intended to bring support for lions from all corners of the earth through the voices of the future – CHILDREN.

This is a high visibility call to action and a call to arms but with a difference: celebration – not warfare – is the weapon of disarmament.

The campaign will be rolled out via social media and other vehicles worldwide.

Submit your online video entries and vote by peer review on social media: 1 Like = 1 Roar.

24 finalists will be chosen and a high profile panel of international adjudicators will take it from there.

The Judges include Game of Thones Star, Jerome Flynn, and Hollywood Film Director, Creator of Barney the Purple Dinosaur, Sheryl Leach.

A winning pride of six “StarLions” will be chosen from finalists to speak for lions and flown out to the heart of White Lion territories for a fun experience in time for the CITES Convention.

They will be joined by six StarLion Ambassadors, local children from the Sepedi and Tsonga nations who have inspired the world by celebrating their White Lions as a living heritage.

Linda Tucker invites you to enter the

Worldwide Talent Challenge

C.I.T.E.S   I.U.C.N   A.F.W.S

Policy makers of the world.

Stop talking. And Listen.

“Ask the Lion”

So you want to make a difference?

 LionHearted™ youth leadership platform

If you are brave or talented, we want to hear from you.

Contact us to become a LionHearted Ranger

LionHearted Rangers are next-gen youth leaders - actively and courageously finding solutions to redress the wrongs perpetrated against Lions and Wildlife.

This LionHearted™ Youth platform gets your message seen and heard.

The battle for our endangered wildlife continues.
JOIN US in winning this battle for peace on Earth.

Contact us on:  

One United ROAR Campaign for Lions



"Ask the Lion"

“Humankind created this problem, so humans are in a position to find creative solutions”

  – Linda Tucker


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Please note that photographs on this site are property of the White Lion Protection Trust and may not be reproduced without written permission of the WLT.

Photographers: Veronica Coetzer, Karen-Jane Dudley, Maurice Fernandez, Anthony Smyth, Beth Duncan, Jason A.Turner



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